Research

Problem solving. Gaining new knowledge. Turning on the light. Investigating markets, objects, behaviours, people… to build better brands.

Research as a market differentiator

Research as a market differentiator

Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…

Meet the iGEN

So much has been researched and written about the Millennial generation (including by ourselves) over the past five years, and as an agency we’ve seen how brands and industries have…
Digital Transformation

Bank to the Future: where we’re going, do we need banks?

A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This…

The ROI of Digital Intelligence

Steering committees usually opt for innovative business tactics, provided that they boost sales with better incremental costs of acquisition and operational savings. This business dynamic is often unwritten, in order…
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