Media & Advertising

The engine of communication and its roads. Knowledge about the icon of our consumer society and the means that make it possible.

Advertising strategies for a cookieless world

In the last few weeks, many businesses will be feeling unsettled about the ad industry news around cookies. The main story being that the latest iOS release now enables users…

Simon Burslem

6 May 2021

Media & Advertising, Digital Marketing

Twitch, the new streaming television

The way we consume content is totally different from how we understood it just a while ago. Beyond the struggle between video, on-demand platforms, and TV (if you can call…

Berta Torrecillas

19 April 2021

Media & Advertising

E-sports: the multi-million dollar sporting trend among brands

To say that e-sports is a trending industry is no lie, but perhaps a half-truth. E-sports have been “a thing” for a few years now, back in 2015 the industry…

Raúl del Cuadro

15 March 2021

Trends, Media & Advertising

3 non-trends in performance marketing for 2021

It’s always the same story: as soon as the new year starts, we find ourselves immersed in a string of publications trying to predict the latest news and trends that…

Iván Hernández

23 February 2021

Digital Marketing, Media & Advertising

Prepare your post COVID-19 performance marketing strategy

The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…

Kevin Sigliano

27 April 2020

Digital Marketing, Media & Advertising

What is the future of the sectors most affected by COVID-19?

Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…

Iván Hernández

20 April 2020

Media & Advertising, Marketing

Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?

Why brands should not abandon their 2020 strategies We have already written about how brands should begin to respond to a crisis that’s already affecting more than half the world.…

Joel Calafell

19 March 2020

Media & Advertising, Strategy

Marketing Performance – Turning Goals Into Plans

A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there is a difference between goal setting and reaching that goal.…

Simon Burslem

5 December 2019

Media & Advertising

Is reach an overrated metric?

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in…

Ángel Pino

28 March 2019

Media & Advertising

Stop treating your social ads like TV ads

Time of death Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of…

Ángel Pino

15 October 2018

Media & Advertising

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Advertising strategies for a cookieless world

Twitch, the new streaming television

E-sports: the multi-million dollar sporting trend among brands

3 non-trends in performance marketing for 2021

Prepare your post COVID-19 performance marketing strategy

What is the future of the sectors most affected by COVID-19?

Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?

Marketing Performance – Turning Goals Into Plans

Is reach an overrated metric?

Stop treating your social ads like TV ads

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Access the full report

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