Media & Advertising

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in…

Time of death   Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of…

The marginal gains theory has revolutionised the sports industry. Most notably, Sir David John Brailsford CBE (performance director of British cycling) adopted this theory in order to effectively break down…

eSports is a misunderstood industry. Brands have long underestimated its enormous potential for growth, and members of the community have continued to undersell their own value. It’s a rapidly growing…

Imagine a consumer skilled at getting what they want, captivated by the screen in the palm of their hands, constantly bombarded by messages from personal contacts, the media and brands…