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Rebel Thinking

Marketing

That mix of strategy, creativity, planning, vision, technology and innovation that makes sales work.

Digital trends that will leave a mark in 2023

With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have a crystal ball but we are going to put on…

María Vidal

26 January 2023

Social Media, Digital Marketing, Marketing, Technology, Trends

What is the future of the sectors most affected by COVID-19?

Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…

Iván Hernández

20 April 2020

Media & Advertising, Marketing

Is outrage a legitimate marketing strategy?

We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is…

Mark Ralphs

17 September 2018

The painful decline of the Advertising Industry (and what marketers should do about it)

Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis…

Fernando Polo

7 September 2017

Marketing, Media & Advertising

Taste of America: 20 years of creating consumer experiences

When Dana Knowles and Alicia Vañó opened their first Taste of America supermarket 20 years ago, many of their friends and first customers wondered “what sort of products might they…

Amelia Hernandez

6 November 2015

Customer Experience, Marketing

Creativity, technology and data: Digital is no longer marketing’s poor relative

Take advantage of the information made available through data invested in the marketing world. This data, which is used to invest in new profiles and technology, can also be used…

Juan Luis Polo

14 October 2015

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