Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…
We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is…
Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis…
When Dana Knowles and Alicia Vañó opened their first Taste of America supermarket 20 years ago, many of their friends and first customers wondered “what sort of products might they…
Take advantage of the information made available through data invested in the marketing world. This data, which is used to invest in new profiles and technology, can also be used…
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