Creating something new. Improving the existing. In a big way or little by little. New knowledge and solutions that improve our society and environment.

Meet Mad Maxine

This week we launched Mad Maxine, the second study – following on from Dude, Where’s My Car? – from our automotive experience lab, Different Spin. The study shows unequivocally what…
I+D, I+D

Innovation through engagement

Innovation requires you to want to complicate your life. Innovation is coming to work in the morning and telling your boss: “We’ve got to change this. Even though it still…
Digital Transformation