I+D

Creating something new. Improving the existing. In a big way or little by little. New knowledge and solutions that improve our society and environment.

Don’t wait, co-create

Large companies move slowly. Scale, once a competitive edge, is now a liability.  This is apparent in the development of new products, services and customer experiences. Challenger brands, free of…
I+D

Out-ovation, the roadmap to liquid innovation

What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new…
I+D

Brand Strategy: Analysis at the core

How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it…
Branding, I+D
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