Creating something new. Improving the existing. In a big way or little by little. New knowledge and solutions that improve our society and environment.
I+D
WhitePapers
How to survive in the new world as a consumer goods brand
The consumer goods industry is facing its greatest challenge yet; if they want to survive the next few years they’ll have to make some big changes to their business model.…
How Voice User Interface is taking over the world, and why you should care
User interfaces, or UI, are what allow us to interact with machines. They encompass everything, from those things we tend to take for granted, like keyboards and the screens of…
A culture of co-creation and internal collaboration. Why innovation is a process rather than a set of initiatives.
Co-creation to generate new shopping experiences A people centred organisation is one in which, in addition to understanding the interests and behaviours of its potential audience base, is capable…
Out-ovation, the roadmap to liquid innovation
What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new…
Beyond “category kings” – innovation over domination
Category kings, market share-leaders in particular business sectors, have been a hot topic of debate and conversation for some time. As powerhouses in their industry, they typically generate 70-80% of…
Open Innovation in the age of digitization
Innovation plays an essential part in any successful organization. We don’t need to ask ourselves “why do we innovate;” instead the central question in our day-to-day is “how do we…
Brand Strategy: Analysis at the core
How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it…
Innovation Australia: overcoming conservatism in the consumer age
I have spent the last five days on a whistle-stop tour of Australian businesses understanding the Aussie approach to digital transformation and innovation. Visiting up to five companies each day…
Collaboration: the means for survival in the digital world
CEOs of the leading companies in each industry agree on the same idea: the need to tackle the digital transformation to survive in a new environment. Nonetheless, it’s not the…
