Good Rebels

That’s us. What more can we say?

Putting data first: Aukera joins the Rebellion

Apart from fighting to survive a global pandemic, these last two years we’ve kept busy at Good Rebels implementing the strategic turnaround we launched in 2019. Having succeeded until then,…

Ads belong on Mars, women belong on Venus

In 2018, according to the International Labour Organisation (ILO), women were, on average, 26% less likely than men to be employed. Unfortunately, the marketing and advertising sector does not escape…

How we faced the COVID-19 crisis in Good Rebels

After two months of lockdown (and the ‘new abnormal’), it seems that we are beginning to see the light at the end of the tunnel after the COVID-19 health crisis.…

Automotive and women: Mad Maxine Study

Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the…