eCommerce

We should take the “e” out of eCommerce as soon as possible. It’s commerce. And commerce is about serving customers exceptionally.

Marketplace strategy in retail

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and…
eCommerce

The buying process is a travel network

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is…
eCommerce
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