Digital Transformation

Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.

Digitization at the pharmacy: shoring up the patient journey

Changes in both the healthcare system and the consumer profile are leading the pharmacy towards an evolution from a small medicinal dispensary to a well-being center. New technologies and the…

Susana Funes

4 May 2017

Digital Transformation

Can we measure the digital transformation?

We all can agree that measurement is one of the greatest obsessions in management. Measuring beyond the easy or the obvious (since you can count “likes,” it’s easy to think…

Gonzalo Martín

24 March 2017

Digital Transformation

Things companies should know about the Empowered Citizen

“Internet has materialized the culture of freedom. (…) The Internet is already a second skin for the young people, while feeds the fears and fantasies of those who keep ruling…

Carlota García-Abril

3 March 2017

Digital Transformation, Strategy

Meet the iGEN

So much has been researched and written about the Millennial generation (including by ourselves) over the past five years, and as an agency we’ve seen how brands and industries have…

GoodRebels

20 February 2017

Digital Transformation, Research

How FMCG brands are using digital transformation to accelerate their business

Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It…

Mary-Ann Vaughan

3 February 2017

Digital Marketing, Digital Transformation

Does social media make us more productive?

With the recent launch of Facebook Workplace, now seems an appropriate time to evaluate the impact of social media on the way we work. In recent years US macroeconomic data…

Fernando Polo

7 January 2017

Digital Transformation

Improving your internal communications through corporate culture with the right communication tools

We read about some companies that start buying licenses or subscribing for internal communication tools and waiting for the magic to happen. With a little bit of luck, they might…

David García-Navas

20 October 2016

Digital Transformation

Open Innovation in the age of digitization

Innovation plays an essential part in any successful organization. We don’t need to ask ourselves “why do we innovate;” instead the central question in our day-to-day is “how do we…

GoodRebels

20 September 2016

Digital Transformation, I+D

Your collaborators are already digital and they don’t know it yet

When talking about a company’s digital competencies, it’s customary that the first image that often comes to mind is that of a fuzzy group with quasi- magical technical capabilities, which…

José Luis Rodríguez

15 September 2016

Digital Transformation

Digitization success stories from Google, Apple, and Facebook

At Good Rebels, we’ve been talking about the need of putting people in the middle as the key to success for operating in an entirely global, digitized environment for years.…

Carlota García-Abril

9 May 2016

Digital Transformation, Strategy

Digital Transformation

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Digitization at the pharmacy: shoring up the patient journey

Can we measure the digital transformation?

Things companies should know about the Empowered Citizen

Meet the iGEN

How FMCG brands are using digital transformation to accelerate their business

Does social media make us more productive?

Improving your internal communications through corporate culture with the right communication tools

Open Innovation in the age of digitization

Your collaborators are already digital and they don’t know it yet

Digitization success stories from Google, Apple, and Facebook

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Digital Transformation

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