Digital Transformation

Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.

Digitising Marketing in the Industrial Sector in 2020

I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing sector, while it presents us with many opportunities, it also…

Pedro Jesús González

14 January 2020

Digital Transformation

The ROI of Human-centred organisations

The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers individuals to access and share information and organise collectively using…

Fernando Polo

3 October 2019

Digital Transformation

Digital Transformation excellence in travel

Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire…

Kevin Sigliano

10 September 2019

Digital Transformation

Can the family business survive in the era of technological monopoly?

We’re living in a land of tech giants. Big ‘digital’ corporations are popping up in every profitable sector. In turn, the “big tech” have the capability to wait out until…

Pedro Jesús González

27 August 2019

Digital Transformation

3 major aspects of digitisation we always overlook

We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades now. The main reason for that is pretty simple, it…

Pedro Jesús González

21 March 2019

Digital Transformation

A culture of co-creation and internal collaboration. Why innovation is a process rather than a set of initiatives.

Co-creation to generate new shopping experiences A people centred organisation is one in which, in addition to understanding the interests and behaviours of its potential audience base, is capable…

José Luis Rodríguez

30 October 2017

Digital Transformation, I+D

Agile organizations: the winners in the data world

It was Herbert D. Benington who, in 1956, spoke in a symposium about a new methodology for programming digital systems that years later would be called “cascading”. Over time, and…

GoodRebels

16 October 2017

Data & Analytics, Digital Transformation

The tourism sector impact of digitalization

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is…

Daniel Díez

24 August 2017

Digital Transformation

How technology is transforming the sales process

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest…

Óscar Suescun

17 August 2017

Digital Transformation, eCommerce, Technology

The keys to digital disruption in tourism

Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make…

Kevin Sigliano

25 May 2017

Digital Transformation

Digital Transformation

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Digitising Marketing in the Industrial Sector in 2020

The ROI of Human-centred organisations

Digital Transformation excellence in travel

Can the family business survive in the era of technological monopoly?

3 major aspects of digitisation we always overlook

A culture of co-creation and internal collaboration. Why innovation is a process rather than a set of initiatives.

Agile organizations: the winners in the data world

The tourism sector impact of digitalization

How technology is transforming the sales process

The keys to digital disruption in tourism

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Digital Transformation

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