Digital Transformation

Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.

Serving the digital B2B buyer in a post Covid world

Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on online content and B2B marketing with clients like Oracle, Sanitas…
compañía data-driven

How to use data to boost your business

While 2020 will be remembered as the turning point for a change in “mentality” amongst organisations globally, 2021 will be the year in which data-driven companies take the definitive step…

Digital Selling: B2B sales during COVID

Early on the development of our business, we made a guiding principle decision: Travelling to sell was expensive and wasteful.– Tom Searcy and Carajane Moore, How to Sell In Place:…
Trends

2021: the year of tourism’s digital revolution

In 2020, the coronavirus pandemic has wreaked havoc on one of the most important sectors of the Spanish economy: tourism. This 2020 has left Spain with only 20 million foreign…

The digital agenda of the CEO in a post-Covid world

This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…
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Superdigitalisation: why you should start at the end

Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. From companies’ perspective, digitalisation builds and/or benefits from economies…

6 key aspects of B2B digitalisation

B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.

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