Digital Transformation

Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.

Beyond the hype: How will Web3 impact marketing?

Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter cast a shadow over digital currencies. I strongly recommend reading…

Fernando Polo

4 November 2022

Technology, Digital Transformation, Metaverse

Should your brand dive into the metaverse?

We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing world, the metaverse isn’t here yet, and may never come…

Pedro Jesús González

28 July 2022

Digital Transformation, Trends

Three insights to understand how marketing automation will drive change in your B2B company.

The B2B sector has dramatically changed. Its new reality demands business models with a strong digital focus, and such evolution can’t be delivered exclusively through training for a few employees,…

Fernanda Estavillo

4 July 2022

Digital Transformation

Serving the digital B2B buyer in a post Covid world

Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on online content and B2B marketing with clients like Oracle, Sanitas…

Fernando Polo

19 April 2022

Digital Transformation

Scrum 101: a practical guide to boost your team’s productivity

We know it: your team’s new year’s resolution involves being more productive and precise, increasing the quality of your deliverables but without compromising efficiency. But we also know that (as…

Gracia Enriquez

8 February 2022

Management, Digital Transformation

Building a digital culture in a post-COVID world

If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view and workers may be summoned back into their offices. Some…

Fernando Polo

21 May 2021

Good Rebels, Digital Transformation

How to use data to boost your business

While 2020 will be remembered as the turning point for a change in “mentality” amongst organisations globally, 2021 will be the year in which data-driven companies take the definitive step…

Salvador Suárez

9 April 2021

Digital Transformation

Digital Selling: B2B sales during COVID

Early on the development of our business, we made a guiding principle decision: Travelling to sell was expensive and wasteful.– Tom Searcy and Carajane Moore, How to Sell In Place:…

Juan Luis Polo

19 March 2021

Digital Transformation, Trends

2021: the year of tourism’s digital revolution

In 2020, the coronavirus pandemic has wreaked havoc on one of the most important sectors of the Spanish economy: tourism. This 2020 has left Spain with only 20 million foreign…

Roger Riera

26 February 2021

Digital Transformation

The digital agenda of the CEO in a post-Covid world

This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…

Fernando Polo

15 February 2021

Digital Transformation, Management, Strategy, Trends

Digital Transformation

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Beyond the hype: How will Web3 impact marketing?

Should your brand dive into the metaverse?

Three insights to understand how marketing automation will drive change in your B2B company.

Serving the digital B2B buyer in a post Covid world

Scrum 101: a practical guide to boost your team’s productivity

Building a digital culture in a post-COVID world

How to use data to boost your business

Digital Selling: B2B sales during COVID

2021: the year of tourism’s digital revolution

The digital agenda of the CEO in a post-Covid world

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Digital Transformation

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