Digital Marketing

Discover the Zen Gen universe

At Good Rebels, we have discovered a generation that is busting myths about digital, and it’s not the one you are thinking about. Usually known as ‘baby boomers’, the Zen…

GoodRebels

4 November 2020

Digital Marketing

Re-launch your marketing strategy for a COVID-19 world

Get ready for the Re-Launch phase after COVID-19 with #RebelThinking

GoodRebels

29 June 2020

Digital Marketing

Prepare your post COVID-19 performance marketing strategy

The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…

Kevin Sigliano

27 April 2020

Digital Marketing, Media & Advertising

Why location-based marketing will help you cater to a generation of explorers

As I write this, I am not sitting at my desk. I need not even be in my office, nor at my home. With the aid of a small rectangle…

Natasha Morrison

19 April 2018

Digital Marketing

How to foster customer advocacy in the era of dark social

In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…

Luis Jiménez Penick

27 November 2017

Digital Marketing, Social Media

3 effective ways businesses are using Messaging Apps

As we’ve seen in our recent study, Planet of the Apps – How messaging apps conquered the world, Messaging apps are growing in popularity and it isn’t hard to see…

Natasha Morrison

23 November 2017

Digital Marketing, Social Media

Why broad audience targeting shouldn’t be your digital targeting strategy

The internet and digital media are the new mass media. This statement is almost a mantra in the world of marketing, and an unquestionable truth for companies and media buying…

Ángel Pino

14 September 2017

Digital Marketing, Media & Advertising

To the new personal, mobile and measurable TV

At this very moment the first season of your next favourite series is being recorded. And you’ll probably enjoy it, because the producers know you, what things interest you and…

Eleazar Santos

13 July 2017

Digital Marketing, Media & Advertising

The PATH to the bank of the future

Path: “A path is a long strip of ground which people walk along to get from one place to another”. Collins Dictionary. Going from one place to another. This is…

GoodRebels

6 March 2017

Digital Marketing, Trends

How FMCG brands are using digital transformation to accelerate their business

Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It…

Mary-Ann Vaughan

3 February 2017

Digital Marketing, Digital Transformation

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Discover the Zen Gen universe

Re-launch your marketing strategy for a COVID-19 world

Prepare your post COVID-19 performance marketing strategy

Why location-based marketing will help you cater to a generation of explorers

Why broad audience targeting shouldn’t be your digital targeting strategy

To the new personal, mobile and measurable TV

The PATH to the bank of the future

How FMCG brands are using digital transformation to accelerate their business

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