“Marketing is no longer a question of what you can produce, but what stories you can tell.”
Seth Godin
Re-launch your marketing strategy for a COVID-19 world
Get ready for the Re-Launch phase after COVID-19 with #RebelThinking
Digital Marketing
WhitePapers
Prepare your post COVID-19 performance marketing strategy
The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…
Why location-based marketing will help you cater to a generation of explorers
As I write this, I am not sitting at my desk. I need not even be in my office, nor at my home. With the aid of a small rectangle…
How to foster customer advocacy in the era of dark social
In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…
3 effective ways businesses are using Messaging Apps
As we’ve seen in our recent study, Planet of the Apps – How messaging apps conquered the world, Messaging apps are growing in popularity and it isn’t hard to see…
Why broad audience targeting shouldn’t be your digital targeting strategy
The internet and digital media are the new mass media. This statement is almost a mantra in the world of marketing, and an unquestionable truth for companies and media buying…
To the new personal, mobile and measurable TV
At this very moment the first season of your next favourite series is being recorded. And you’ll probably enjoy it, because the producers know you, what things interest you and…
The PATH to the bank of the future
Path: “A path is a long strip of ground which people walk along to get from one place to another”. Collins Dictionary. Going from one place to another. This is…
How FMCG brands are using digital transformation to accelerate their business
Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It…
Marketing Automation as a business generator
If we at Good Rebels saw Marketing Automation as a reality in 2015, today we can say that it’s a necessity, and in the future it will be imperative for…
