Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

How to create a brand analytics model

A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning…

The ROI of Digital Intelligence

Steering committees usually opt for innovative business tactics, provided that they boost sales with better incremental costs of acquisition and operational savings. This business dynamic is often unwritten, in order…