Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

How to evaluate the data scientist’s work

Once a project related to data science has developed enough within an organization, the time to measure the results of the data scientist’s work comes. How to do it? First,…

The data scientist’s tools

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon…

What skills should a data scientist have?

Contrary to what many people assume, the data scientist is not necessarily a professional with a “numerical” background. While the disciplines most commonly associated with data science like mathematics, statistics,…

Data scientist – the sexy job of the decade

Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an…

How to measure the impact of influencer marketing

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet…
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