Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

What skills should a data scientist have?

Contrary to what many people assume, the data scientist is not necessarily a professional with a “numerical” background. While the disciplines most commonly associated with data science like mathematics, statistics,…

GoodRebels

21 March 2017

Data & Analytics

Data scientists: seeking their place within the organisational chart

The data scientist is not a new professional profile that’s being defined from scratch, or in parallel to the development of data analysis’ techniques. Companies have long been resorting to…

GoodRebels

13 March 2017

Data & Analytics

Data scientist – the sexy job of the decade

Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an…

Carlos Corredor

16 February 2017

Data & Analytics

Location Intelligence: the new way of looking at maps

It’s held that the world’s first known map is a small clay record sheet from Babylon that is no more than 12 centimeters long. Created around 500 A.D., we can…

Sergio Vázquez

23 October 2016

Data & Analytics

How to measure the impact of influencer marketing

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet…

GoodRebels

16 October 2016

Data & Analytics

Decision-making with automated dashboards and real-time KPI reporting

Once we confront the task of elaborating reports, automating data collection and representing them in a dynamic and efficient form, we’ll be able to focus on qualitative analysis and drawing…

David García-Navas

14 October 2016

Data & Analytics

How to create a brand analytics model

A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning…

Daniel Díez

14 October 2016

Branding, Data & Analytics

Indicators for measuring and improving the customer experience

When we find ourselves confronted with the challenge of improving the experience of our clients, we must put the mechanisms that will most maximize their value into motion, differentiate our…

Mar Castaño

6 July 2016

Data & Analytics, User Experience, UX\UI

Machine learning for improving conversation analysis and optimizing social listening

In a previous Rebel Fridays, Isaac Hernández from Google for Work reminded us of the time a computer beat one of the world’s greatest players in a game of Go.…

David García-Navas

2 June 2016

Data & Analytics

Consumer Insights: knowing the consumer through micro-moments

The fact that the purchasing process is nothing new, but what is newfangled about it is the fact that social and mobile are putting another spin on it, going back…

GoodRebels

19 January 2016

CRM, Data & Analytics

Data & Analytics

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What skills should a data scientist have?

Data scientists: seeking their place within the organisational chart

Data scientist – the sexy job of the decade

Location Intelligence: the new way of looking at maps

How to measure the impact of influencer marketing

Decision-making with automated dashboards and real-time KPI reporting

How to create a brand analytics model

Indicators for measuring and improving the customer experience

Machine learning for improving conversation analysis and optimizing social listening

Consumer Insights: knowing the consumer through micro-moments

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