Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

GDPR: your client, their data and unexpected love

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant. Initial implementation of the GDPR (General Data Protection Regulation) can still…

Juan Luis Polo

6 November 2017

Data & Analytics

Agile organizations: the winners in the data world

It was Herbert D. Benington who, in 1956, spoke in a symposium about a new methodology for programming digital systems that years later would be called “cascading”. Over time, and…

GoodRebels

16 October 2017

Data & Analytics, Digital Transformation

Data Driven Marketing: the DNA of customer orientated companies

As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to…

GoodRebels

11 October 2017

Data & Analytics

Working with Open Data

Information on economic data, population, lifestyle and demographics… all of which can be found saved within databases… can be consulted by anybody at anytime. What can open data do for…

Sergio Vázquez

28 September 2017

Data & Analytics

Building an insight-based strategy: data, context and human intelligence

We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.…

Amelia Hernandez

10 August 2017

Data & Analytics, Research

GDPR: greater accountability to guarantee the privacy of personal data

On May 25th, 2018 the General Data Protection Regulation (GDPR) will como into application, a regulation approved by Parliament and the European Commission in April 2016, for the purpose of…

Mar Castaño

20 July 2017

Data & Analytics

How to evaluate the data scientist’s work

Once a project related to data science has developed enough within an organization, the time to measure the results of the data scientist’s work comes. How to do it? First,…

GoodRebels

10 April 2017

Data & Analytics

Three obstacles before the data scientist can get to work

Once the company has definitively embarked on the culture of Big Data, the possibilities open by the data analytics are immense. The coexistence between analysts and specialists in a company…

GoodRebels

3 April 2017

Data & Analytics

Behavioural Analytics: the key to customised data-based marketing

The customer journey has long stopped being linear and has become a somewhat chaotic process. For years, we’ve known that the purchase decision gets made from multiple points and different…

David García-Navas

30 March 2017

Data & Analytics, Research

The data scientist’s tools

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon…

GoodRebels

27 March 2017

Data & Analytics

Data & Analytics

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GDPR: your client, their data and unexpected love

Agile organizations: the winners in the data world

Data Driven Marketing: the DNA of customer orientated companies

Working with Open Data

Building an insight-based strategy: data, context and human intelligence

GDPR: greater accountability to guarantee the privacy of personal data

How to evaluate the data scientist’s work

Three obstacles before the data scientist can get to work

Behavioural Analytics: the key to customised data-based marketing

The data scientist’s tools

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