Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

6 ways digital listening can help improve the consumer experience

Within two years, experts predict that more money will be spent advertising on social media than on the entire TV ad market combined. But while brands are busy pushing ads,…

Carolina Sarría

10 May 2018

Data & Analytics, User Experience, UX\UI

What the Cambridge Analytica affair teaches us about how to use personal data

Explaining what I do for a living to friends and family has often been an arduous task. To those uninitiated to the world of digital technologies and their use in…

Gareth Ham

28 March 2018

Data & Analytics

Artificial Intelligence in the Marketing Sector

In mid-2016 Forrester listed the five emerging technologies that will have the largest impact on the business world in the next five years: the Internet of Things, Artificial Intelligence, augmented…

Mar Castaño

4 January 2018

Data & Analytics

Hey Siri, what’s Artificial Intelligence?

Have you ever asked Siri to schedule a meeting for you in your calendar? Are you still inundated with spam, or does your email provider self filter? Did you speak…

Jaime Lloret

11 December 2017

Data & Analytics

Revolutionise your marketing strategy by building a Data Lake

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Abraham Maslow Data Lake, Data Driven A…

David Lastra

16 November 2017

Data & Analytics, Technology

GDPR: your client, their data and unexpected love

“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant. Initial implementation of the GDPR (General Data Protection Regulation) can still…

Juan Luis Polo

6 November 2017

Data & Analytics

Agile organizations: the winners in the data world

It was Herbert D. Benington who, in 1956, spoke in a symposium about a new methodology for programming digital systems that years later would be called “cascading”. Over time, and…

GoodRebels

16 October 2017

Data & Analytics, Digital Transformation

Data Driven Marketing: the DNA of customer orientated companies

As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to…

GoodRebels

11 October 2017

Data & Analytics

Working with Open Data

Information on economic data, population, lifestyle and demographics… all of which can be found saved within databases… can be consulted by anybody at anytime. What can open data do for…

Sergio Vázquez

28 September 2017

Data & Analytics

Building an insight-based strategy: data, context and human intelligence

We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.…

Amelia Hernandez

10 August 2017

Data & Analytics, Research

Data & Analytics

Search

Categories

WhitePapers

6 ways digital listening can help improve the consumer experience

What the Cambridge Analytica affair teaches us about how to use personal data

Artificial Intelligence in the Marketing Sector

Hey Siri, what’s Artificial Intelligence?

Revolutionise your marketing strategy by building a Data Lake

GDPR: your client, their data and unexpected love

Agile organizations: the winners in the data world

Data Driven Marketing: the DNA of customer orientated companies

Working with Open Data

Building an insight-based strategy: data, context and human intelligence

Download our comparison

Access the full report

Access the full report

Access the full report

Data & Analytics

Search

Categories

WhitePapers

Tags