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Rebel Thinking

Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.


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Why it’s time to dive into data lakes

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles…
Miguel Blanco

How to avoid creating a machine learning monster

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –…
Juan Pablo Rubio

Is it time to kill off your analytics report?

Over the past few years, we’ve experienced a revolution in digital marketing; there has been a massive increase in the amount of information and data we’re able to gather on…
Adrián Gastón

Your six step guide to behavioural analytics

When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they…
Mar Castaño

Why better data = better ROI for your business

Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to…
Juan Pablo Rubio
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