When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they…
A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.…
Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to…
Nowadays, almost everything we do is traceable. We generate data constantly and this variable grows exponentially as we become more and more connected. The future lies in personalised experiences, made…
Do you have a ‘man on the moon’ moment? When you can remember exactly where you were, and what you were doing. Too often these moments are tragic; the death…
Within two years, experts predict that more money will be spent advertising on social media than on the entire TV ad market combined. But while brands are busy pushing ads,…
Explaining what I do for a living to friends and family has often been an arduous task. To those uninitiated to the world of digital technologies and their use in…
In mid-2016 Forrester listed the five emerging technologies that will have the largest impact on the business world in the next five years: the Internet of Things, Artificial Intelligence, augmented…
Have you ever asked Siri to schedule a meeting for you in your calendar? Are you still inundated with spam, or does your email provider self filter? Did you speak…
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