Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts they really listen to vs the ones they claim they…
Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…
We are all aware of the benefits that a good Google review has for our business. On one hand, it allows a future client to have initial feedback about the…
A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation…
The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and…
Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going to put us all out of a job. To be…
The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles…
Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to…
Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –…
Over the past few years, we’ve experienced a revolution in digital marketing; there has been a massive increase in the amount of information and data we’re able to gather on…
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