Data & Analytics

Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.

Why now is the time to migrate to Google Analytics 4

Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…

Attribution models 101

Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google Analytics on the Aukera website, and told you some great…

How data can eliminate your digitisation doubts

A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation…

What’s next for Social Listening?

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and…
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