Data & Analytics

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and…

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles…

Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to…

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –…

When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they…