Data & Analytics

Social monitoring: Leveraging insights from digital conversations

Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…

Denise Hofmeister

27 January 2021

Data & Analytics, Social Media

Data Science: the “simple” art of arranging cool lists

Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts they really listen to vs the ones they claim they…

Juan Pablo Rubio

20 January 2021

Data & Analytics, Social Media

Research as a market differentiator

Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…

Miguel Blanco

16 December 2020

Data & Analytics, Research

How to Apply Machine Learning to Customer Feedback

We are all aware of the benefits that a good Google review has for our business. On one hand, it allows a future client to have initial feedback about the…

Sergio Vázquez

19 December 2019

Data & Analytics

How data can eliminate your digitisation doubts

A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation…

Salvador Suárez

3 September 2019

Data & Analytics

What’s next for Social Listening?

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and…

Eleazar Santos

1 August 2019

Data & Analytics

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Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going to put us all out of a job. To be…

Juan Pablo Rubio

24 June 2019

Creativity, Data & Analytics

Why it’s time to dive into data lakes

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles…

Miguel Blanco

11 April 2019

Data & Analytics

How to know if Machine Learning is right for you

Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to…

Noé Fernández

14 February 2019

Data & Analytics

How to avoid creating a machine learning monster

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –…

Juan Pablo Rubio

20 December 2018

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