Data & Analytics

Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it

In recent years, we’ve witnessed a continuous evolution in the digital world regarding privacy and data protection. Between the institutional advances to protect users’ rights to know and decide on…

Aitor García

20 June 2022

Why now is the time to migrate to Google Analytics 4

Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…

Eneko Vivanco

22 March 2022

Attribution models 101

Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google Analytics on the Aukera website, and told you some great…

Alazne Carro

15 March 2022

Social monitoring: Leveraging insights from digital conversations

Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…

Denise Hofmeister

27 January 2021

Social Media

Data Science: the “simple” art of arranging cool lists

Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts they really listen to vs the ones they claim they…

Juan Pablo Rubio

20 January 2021

Social Media

Research as a market differentiator

Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…

Miguel Blanco

16 December 2020

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How to Apply Machine Learning to Customer Feedback

We are all aware of the benefits that a good Google review has for our business. On one hand, it allows a future client to have initial feedback about the…

Sergio Vázquez

19 December 2019

How data can eliminate your digitisation doubts

A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation…

Salvador Suárez

3 September 2019

What’s next for Social Listening?

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and…

Eleazar Santos

1 August 2019

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Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going to put us all out of a job. To be…

Juan Pablo Rubio

24 June 2019

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Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it

Why now is the time to migrate to Google Analytics 4

Attribution models 101

Research as a market differentiator

How to Apply Machine Learning to Customer Feedback

How data can eliminate your digitisation doubts

What’s next for Social Listening?

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