Customer Experience

Brands geared towards achieving unique customer experiences; purposeful companies looking for unforgettable points of connection.

Why co-creation works

We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we know, from consumer habits to ways of selling and reaching…
Strategy

Why your social customer care needs to evolve

How does Social customer care fit in within your brand’s digital transformation program? With the experience we’ve gained over the past 9 years in over 300 social media related projects…
CRM

Planet of the Apps: how messaging apps conquered the earth

Mobile applications have been converted in recent years mainly in the form of communication between individuals. The different alternatives available in the market lead the number of downloads in whichever…
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Luxury consumers: types and strategies for loyalty

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with…
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