Customer Experience

Brands geared towards achieving unique customer experiences; purposeful companies looking for unforgettable points of connection.

Why your social customer care needs to evolve

How does Social customer care fit in within your brand’s digital transformation program? With the experience we’ve gained over the past 9 years in over 300 social media related projects…

Amelia Hernandez

1 February 2018

CRM, Customer Experience

Messaging Apps and new spaces for relationships with brands

As technology evolves, resulting in new solutions and methods of interaction, brands are looking for ways to implement this technology and to connect with an audience that is always one…

Judith Garijo

2 November 2017

CRM, Customer Experience

Planet of the Apps: how messaging apps conquered the earth

Mobile applications have been converted in recent years mainly in the form of communication between individuals. The different alternatives available in the market lead the number of downloads in whichever…

GoodRebels

26 October 2017

Customer Experience, Technology

Luxury consumers: types and strategies for loyalty

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with…

GoodRebels

22 June 2017

Customer Experience

Wearables: from identity crisis… to revival in 2017?

2016 was not the best year for wearables. After a period of growth in 2014 and 2015 best marked by the novelty imposing on functionality, the competition with smartphones and…

Carlos Corredor

28 April 2017

Customer Experience, Technology

Pain points: why banks are driving the iGEN mad

In our study Bank To The Future, we analysed the problems our iGEN study participants face with everyday banking and categorised them into six major pain points. Major pain points…

GoodRebels

27 February 2017

Customer Experience, Trends

How to enhance customer value through a differentiated experience

For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with…

Julio Fernández-Sanguino

14 September 2016

Customer Experience

Retail, consumer experience design and WhatsApp

At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the…

GoodRebels

24 April 2016

Customer Experience

Brand Communities, the value of connecting with the customer

When we successfully lead the consumer to associate a brand’s shared values and common attributes with a motivation to want to improve and lengthen their experience with it, we achieve…

Luis Jiménez Penick

24 February 2016

Customer Experience

Consumer Experience: a methodology beyond the hype

The customer experience is one of the primary motives that influences us when making consumption decisions. Many recently-published studies predict that in 2020, the experience will be a more determinant…

GoodRebels

24 February 2016

Customer Experience

Customer Experience

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Why your social customer care needs to evolve

Messaging Apps and new spaces for relationships with brands

Planet of the Apps: how messaging apps conquered the earth

Luxury consumers: types and strategies for loyalty

Wearables: from identity crisis… to revival in 2017?

Pain points: why banks are driving the iGEN mad

How to enhance customer value through a differentiated experience

Retail, consumer experience design and WhatsApp

Brand Communities, the value of connecting with the customer

Consumer Experience: a methodology beyond the hype

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Customer Experience

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