The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Brand activism, business and social commitment

Over the last few years we have witnessed some brands use, to varying degrees of success, different communication and marketing tools to position themselves around political or social topics that…

Tesla: A love brand strategy

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the…

Brand Strategy: Analysis at the core

How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it…
Branding, I+D