The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Tesla: A love brand strategy

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the…

Brand Strategy: Analysis at the core

How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it…
Branding, I+D