Branding

The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Why LinkedIn is the ultimate amplifier

LinkedIn is revolutionising the job market. Following on from the success of popular job seekers websites like Monster and Reed, LinkedIn went one step further, establishing the first professional social…
Branding

Brand communication in the age of AI

People & machines: lost in translation? We know that one of the biggest trends in technology for 2020 is Artificial Intelligence (AI), as can be seen in our latest Rebel…
Branding

Brand activism, business and social commitment

Over the last few years we have witnessed some brands use, to varying degrees of success, different communication and marketing tools to position themselves around political or social topics that…
Branding
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