Branding

The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…

Why brand advocacy begins with your co-workers

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…

Is your brand on the naughty list this year?

It’s beginning to feel a lot like Christmas marketing is actually really boring. Don’t get me wrong, I’m no Grinch, I love the festive season as much as the next…

Why LinkedIn is the ultimate amplifier

LinkedIn is revolutionising the job market. Following on from the success of popular job seekers websites like Monster and Reed, LinkedIn went one step further, establishing the first professional social…

Generation Z: start to build the future of your brand

Since the term “millennial” first burst onto the scene a few years ago, marketing – and brands – has obsessed on understanding who these audiences are, what their habits are…

Brand communication in the age of AI

People & machines: lost in translation? We know that one of the biggest trends in technology for 2020 is Artificial Intelligence (AI), as can be seen in our latest Rebel…
Menu