Branding

The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

How to define a customised digital strategy for your audiences

Before we start defining our customised strategy, we must first ask ourselves: Do we know who our clients are? What data do we have about them? How do they interact…

Daniela Ferrer

11 November 2020

Branding

Why now is the time to activate your advocacy strategy

The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is still difficult to find the true essence of the discipline,…

Joel Calafell

8 October 2020

Branding

Is the power of “the brand” a myth?

Is the conception of brands and brand strategy still fit for purpose? The answer is no.

Mark Ralphs

1 October 2020

Branding

Why you should include creativity in every touchpoint

When we think about brand building, we typically picture big actions that are not meant to have a short-term impact. For example, the style of mass media ads is often…

Rafael Jiménez

16 July 2020

Branding

Digital communication doesn’t overcome cultural differences

Nowadays, due to globalisation and a rise in self-employed workers, teams have become more international. It can sometimes be a struggle for projects if team members are working from different…

Denise Hofmeister

26 February 2020

Branding

How big business is answering the question of profit vs planet

We’re living in the age of the Impossible Burger, of activist brands like Patagonia and Lush. It’s an era of corporate transparency and eco-conscious supply chains. We’re doing our best…

Ellen Thomas

19 February 2020

Branding, Strategy

Your employees, your brand: the empowerment of brand ambassadors

Why work on the personal brand of your employees to generate greater brand awareness? The rules have changed and it’s no longer enough to just have a good product or…

María Vidal

18 November 2019

Branding

Brand Ambässadors with the IKEA Gen

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors. Approach IKEA’s main…

Joel Calafell

25 October 2019

Branding

Strike the balance between global strategy and local execution

How to manage global brands in digital environments The framework used when developing a digital marketing strategy is very different from the offline environment. The immediacy, the volume of content…

Raúl del Cuadro

18 September 2019

Branding

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…

Daniel Díez

7 March 2019

Branding

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How to define a customised digital strategy for your audiences

Why now is the time to activate your advocacy strategy

Is the power of “the brand” a myth?

Why you should include creativity in every touchpoint

Digital communication doesn’t overcome cultural differences

How big business is answering the question of profit vs planet

Your employees, your brand: the empowerment of brand ambassadors

Brand Ambässadors with the IKEA Gen

Strike the balance between global strategy and local execution

Rebuilding your brand for a human centred world

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Branding

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