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Rebel Thinking

Branding

The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.


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Brand Ambässadors with the IKEA Gen

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors.  Approach IKEA’s main…
Joel Calafell
Branding

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…
Daniel Díez
Branding

Why brand advocacy begins with your co-workers

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…
Joel Calafell
Branding
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