The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Why now is the time to activate your advocacy strategy

The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is still difficult to find the true essence of the discipline,…

Brand Ambässadors with the IKEA Gen

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors.  Approach IKEA’s main…