Branding

The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.

Brand Ambässadors with the IKEA Gen

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors.  Approach IKEA’s main…
Branding

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…
Branding

Why brand advocacy begins with your co-workers

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…
Branding

Why LinkedIn is the ultimate amplifier

LinkedIn is revolutionising the job market. Following on from the success of popular job seekers websites like Monster and Reed, LinkedIn went one step further, establishing the first professional social…
Branding
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