Strategy

Since I was a child I’ve always asked myself about ‘why’s and ‘what for’s. I’ve travelled half the world. In GR I help build strategy for our client and ourselves.

Marketer at heart: I like working with brands and people.
Experience in different industries: FMCG, Pharma, Gambling, Airlines, Fashion. At Good Rebels I manage the Barcelona office and a great team as Partner and General Manager.The rest of my life is about jazz music, gastronomy, politics and Athletic Bilbao… and of course Ana and Leire.

For 20 years I’ve developed a culture of innovation, with genuine client-agency collaboration. My focus is to build confident, multi-disciplinary teams who deliver business impact with a strategic problem-solving approach. And to have a lot of fun while doing it.

20+ years in digital. Still optimist. Long-term thinker-doer. Innovation, creativity, … framework architect. Husband, father and muso.

More than 7 years being a ‘Good Rebel’. Branding, Strategy & Digital Marketing. I have travelled all over the world competing for Magic: The Gathering.

Digital entrepreneur since 1992. Rebel since Dec, 2019. I dabble in music, and writing. Consumer of all arts. Bikes before cars. I like to think that I like to think.

Rebel since February 2019, working on digital strategy with a particular interest in consumer psychology. When not in the office you’ll find me on the beach!

Such an ENFP-A, in case you see a relentless hobbit walking around GR. Social Media Specialist, although my mum still struggles to explain what I do.

Just reaching 20 years in digital marketing this year, and two months as a Rebel (although now I see that I always was one). Passionate about music, movies and food!