“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.”
Prof. Richard P. Rumelt
Jaime Lloret
Marketer at heart: I like working with brands and people.
Experience in different industries: FMCG, Pharma, Gambling, Airlines, Fashion. At Good Rebels I manage the Barcelona office and a great team as Partner and General Manager.The rest of my life is about jazz music, gastronomy, politics and Athletic Bilbao… and of course Ana and Leire.