Rebel Manifesto.
The voice of the people.
Human-centred organisations are the future. We believe in the voice of the people: the consumers, employees, and citizens. The 20 points in our manifesto explain what matters most to them:

- Think digital, then forget digital. People are the real power behind the power of technology
- We are the data living in your CRM system. You represent us as ‘Buyer Personas’ on your PowerPoint slides. We are the ones you call consumers, targets, users…
- We hardly trust brands anymore. You call us ‘Share of Voice’, but what are you doing to get us to talk about you? (Hint: dishing out discounts isn’t enough).
- We are good rebels as well – pompously known as high potential employees. We are here to change the status quo. Have you remembered to craft a compelling purpose for us?
- Ok. Call us employees, if you insist. We seek to be proud of our work and the company we work for. We want to love and be loved.
- We are citizens, entrepreneurs, educators, civil servants, volunteers… Join us, and together we’ll build a better world.
- Your investors want ROI, but we put our planet and our people first. Ignore it and we’ll let the whole world know. Go tell your shareholders about it.
- Yes, we are part-time consumers, part-time employees, citizens, parents, children, lovers, hackers. We like companies that listen. Listen and we’ll buy your products and even give you some ideas for free.
- You say data is everything. But we choose carefully who to give our data to. Serve your short-term shareholders or your long-term loyal customers. It’s up to you.
- We are the “crowd” in crowdsourcing. Be kind to us. It’s all we ask for. We’ll become your Net Promoter Scorers ?
- We can be your fans on Facebook and your trolls on Twitter. We are the ones who click “Skip Ad” on YouTube so we can watch real videos from real people.
- We love advertising: inspiring, engaging, funny, smart advertising. We hate advertising: intrusive, boring, spamming, untrustworthy advertising.
- We are not a bunch of eyeballs, GRPs, KPIs…. we are not millennials…. well, some of us may be. No AI can label us. Each of us is unique and unpredictable.
- You say experience is everything. Now that you’ve appointed Customer Experience VPs, why don’t you just let them do their work?
- Bureaucracy and hierarchies stifle creativity (and fun). Why don’t you trust your co-workers? Treat us like adults so that we can stop filling in questionnaires and start innovating.
- Love is the secret force behind people first organisations. We urge companies to spread some love- yes, we said love- as a means to engage.
- The Internet gave us access to knowledge. Social media gave us a voice. Today individuals have superpowers. Big corporations and governments may think they will remain in control. Time will tell.
- Don’t buy the idea of empowered decentralised action? Consider Wikipedia, Bitcoin, open software and hardware, Kickstarter, blockchain, Kiva. Now, think again.
- The world is Powered By People once again. We, alone or collectively, can make a dent in the universe like never before.
- If you are still reading this, we reckon you’re one of us. Join the Rebellion. Together, we can give power back to the people. We are Good Rebels!