A city to be lived in. Loved by expats and idolised by locals.
Luis Jiménez Penick
After more than two decades of stable relationship with Digital Marketing I believe less in dogmas and more in people. I approach life with the duality of being half Spanish, half US citizen so I always try to understand both sides of a story.
Mari Cruz Polo
The good: the common. And the people: at the centre.
I have always been rebellious and first defined the concept of “Good Rebels”. Entrepreneurship and Digital Transformation. +20 years of digital business consulting experience. My 5 kids and teaching are my passions.
20+ years of observing, analysing and interpreting data for answers. I try to always have a smile on my face and enjoy the simple things.
Juan Luis Polo
A lone wolf who has discovered the magic of belonging to the group. Founding partner at GR and corporate president. Storyteller in his spare time.
Engineer and designer. More than two decades mixing creativity and technology. I am a man of arts, science, motorcycles and cats.
Pedro Jesús González
Since I was a child I’ve always asked myself about ‘why’s and ‘what for’s. I’ve travelled half the world. In GR I help build strategy for our client and ourselves.
Art, image and design is definetly my thing! Ten years ago I started in the world of UX and five years ago I created my own strategic design studio, a real adventure. I’m a father of two great kids and I always try to take moments to listen to some Rap/Hip-Hop (not Trap), watch series, take pictures (not selfies) and travel.
Born and raised in Asturias (North of Spain), I’m a curious designer, minimalist to the core: I believe perfect design is in the chopsticks.
Digital entrepreneur with more than 20 years of experience. Team manager and project creator. Repentant advertiser.
Father. Digital marketing pioneer. On the internet since 56k modems. ZX Spectrum changed my life. Thinker, entrepreneur, doer and LEGO brickie. Act fast, rank better.
Senior manager in digital marketing and communication, with an international mindset. Accounts Director and new business developer in GR.
Juan Fran Vaquero
Creative with more than 20 years of experience. Executive Creative Director of Good Rebels and Program Leader of strategy and creativity courses. I love street food. Shall I recommend you a place to go?
Non-practicing chartered lawyer, indoor Flight Dispatcher, Art Director with a gamer mouse, Supervisor at Good Rebels, advocate of teamwork, 75% Madrilenian Cat, apprentice calligrapher, I adore handmade things, I bark and sometimes I bite. If you invite me for a coffee, we can talk.
More than 7 years being a ‘Good Rebel’. Branding, Strategy & Digital Marketing. I have travelled all over the world competing for Magic: The Gathering.
Risk and sea are in my DNA. I’m always wearing monochrome. My daughter and my wife are my priority. Clients and generating engagement are my thing.
6 years in the Rebellion. Branding, Strategy, Social Media, Communication and PR, Production and Marketing Influencer. I also write and make movies.
I still remember when I was Creative Director and went to the “dark side” to be a Digital Strategist & Consultant at Good Rebels. After 10 years of experience, I am sure that my passion is Brand Management. Ohhh, and creating beautiful content that I upload to my Instagram.
I studied Philosophy to make myself interesting and Advertising to appear normal. More than 10 years writing ads.
30+ in business development and financial areas. I’ve always viewed the financial area as business support. 8 years in Latin America and still in love with Chile.
Raúl del Cuadro
Trying to be an influencer in Fotolog already marked my destiny. My LinkedIn says #projectmanagement, #strategy, #digitalbusiness and more complex words while my horoscope points out that I am peaceful, idealistic and aesthetic. Some of it may be true, but better that you find it out yourself.
Physicist converted into data scientist. I love the questions more than the answers, but books and films equally. Give me some wild nature and I shall be happy.
My LinkedIn says I know about Project Management, Digital Marketing, teaching and public speaking. My Instagram says that traveling is my passion.Facebook that I remember every birthday. Twitter that you should know how to take advantage of the moment.
I took Mad Men too literally and story telling got out of hand. Because of this I ended up designing brand strategies and managing teams instead of partying hard. I talk a lot but I give epic hugs and Social Media training to compensate.
My life and my backpack move between Argentina and Madrid, filled with good vibes and the energy of my genes, trying everything possible! And with them in the lead, i contribute in Business Development for these incredible rebels! I mean… one more rebel. Happy!
More than 5 years being an “official” rebel and +10 years working with data. Maps and nature are part of me. You’ll always see me with something that has wheels.
My last name is Gastón, but any resemblance with the Disney character is just a coincidence. I’ve been in GR forever, between strategy, management and analytics. If I were to describe myself, I’d say ‘my life is a meme’.
I work magic to make technology an aid to the rebels’ daily work. Lover of nature and my family.
Travelling to more than 20 countries made me even more curious. Cultural awareness and professional experience in 4 countries are my strengths when managing international projects. Besides that, mud puddles and new challenges are my passion.
With a high bun and on two wheels. Team management, projects and performance are just a few of the digital areas that Good Rebels is helping me develop. What will be next?
Journalist and SEO content specialist. I help customers “seduce” Google and offer the necessary information to the user.
Miguel de Diego
SEO Analyst specialised in Media. I help improve traffic by placing the person at the centre of the strategy. Excel is my home page.
Purebred Madrilenian, passionate about design and illustration among many other forms of expression. When I am not facing the screen you can find me walking around, having a beer or lost in the countryside.
I have been working for more than 20 years in Operations for companies in different sectors. I like order and procedures, so I enjoy making thousands of plans even if they make me improvise later, but above all I like people, diversity and everything I learn every day from them.
Someone said of me that rather than a software engineer, I am a designer who thinks in code — and I loved the trope. An unconditional fan of science, fiction and the lovechild they had together.
I grew up with Art Attack and Bricomanía, but then Tuenti came and everything changed. I thought I would be an artist. Does content strategy count as art?
Good Rebels has allowed me to take advantage of my explorer soul in the areas of content, strategy, marketing automation, communication and PR. The truth is that every day I am more and more convinced that we were meant to be together.
I help in shaping content strategy while managing good teams with good people in them. Oh and I drink tea beyond my means. My dad’s typewriter used to be “the story-maker-machine”, and that’s where all began.
Javier del Pino
Creating content since 2018, and since then: management, planning, performance, strategy and many other things that my mum still doesn’t understand. Addicted to music and photography, but my true skill is to always have a new meme ready to reply.
Such an ENFP-A, in case you see a relentless hobbit walking around GR. Social Media Specialist, although my mum still struggles to explain what I do.
Planning, management and teamwork is my thing. Although I always go around the office with a big smile, I secretly fear my colleagues get tired of my motivational quotes.
Painting all day since childhood was clearly a warning that something was not going to go right. And indeed, I ended up as an art director. Although my alter ego @gamusire does not lose hope.
From south to north, I arrived in Madrid to work on companies’ numbers. Planning, strategy, achievement of objectives and Excel formulas as a lifestyle. I converted to “Rebellionism” in 2019 to contribute my grain of sand to the roller coaster of this great family.
Hybrid content creator and meme generator in GR. Flirting with analytics and paid media. Journalist by training, cinephile specialized in creating the best films for my ideas.
Full time digital content creator while exploring paid media and creativity. I am passionate about photography, music and the internet. If you want to learn about the meme trending at the moment, I am your girl.
Born and raised in Florence, adopted by Madrid. I studied Graphic Design but fell in love with Performance since I joined the Rebellion. I make a killer lasagna.
International Business Management grad. English but in denial. Believer in trusting your gut and always giving it your all.
Andalusian content creator without an accent, but with a passion for siestas. I studied Linguistics to understand how language works and now I can have full conversations only using memes and stickers. They call it “Gen Z”, or something similar.
Content Creator with a strong Andalusian accent taking my first steps in Paid media and Analytics. Fanatic of finding the plot twist of each idea and viewing life as a tragicomedy. I went viral once and I haven’t been able to stop since.
From a small town in Córdoba to Madrid to study Economics and International Business – years later, I became a Rebel. Passion for travelling and a lover of living new experiences. Carpe Diem as motto of life.
Content Creator making his way in Paid Media & Analytics for the first time. I enjoy exercise and reading graphic novels. Oversharer with a passion for making my colleagues happier.
Recent addition to the Good Rebels’ creative team. Madrileño feeling homesick for Galicia, my second home. I like graphic design and animation, and I’m also in love with music, which has given me incredible moments in my life.
From translation and literature to marketing, communication has been the red thread of my career. Content creator, but also highly interested in brand strategy and corporate communications.
Originally from Seville, I walked from Fine Arts to UX Design driven by the willing to find where aesthetic, technology and people meet. If you see me daydreaming, probably it’s about the next meal or next travel.
Creative, Art Director, UI UX Designer and frustrated cyclist. I was introduced to Figma, Photoshop and the entire Adobe crew at a summer party long ago and there was no turning back.
Juan Carlos Fresno
Yepa, yepa! I design and think things. I met design, I fell in love and here we are. I am from the Mediterranean. I adore the Pixel! My cats, Kiba and Notorious.
I studied design on a screen, but I learned it in a workshop. I believe in products that are beautiful on the inside. I collect fanzines and listen to very fast and loud music.
Designer in training and curious, born and raised. I believe in essence instead of fashion. Being in touch with nature keep me connected to everything else.
UX designer and engineer. I am a mother from Valencia, focused on creating meaningful experiences through design. When I have free time, I seek a solid book and a siesta, in that order.
Product designer passionate about solving problems through simple, effective and meaningful design.
Throwing scripts everywhere. I am a natural curious and love learning new things (I try to do it every day). I am not scared of 404, but I do respect 500.
Frontend developer with impeccable taste. Lover of the two eternal rivals, code and design. I think life would be a lot easier if we could take a look at the source code. I love reading, and sci-fi, but I will never be on board with Game of Thrones’ ending.
The magic of copywriting consists in using words as a politician but sound like a stand-up comedian. I might look like I’m doing nothing, but in my head, I’m quite busy.
Art director and professional bathroom-singer. Late millennial and big fan of internet culture. When I was little I wanted to be an artist; it didn’t turn out that way but at least I can say I ended up painting all the time.
Eva M. Pérez
Since I was a child, my need to dismantle and assemble everything, a hobby that has sometimes got me into trouble. And it also led me to become a UX Designer.
I help to define a strategy for creating quality digital products. Sometimes I also design interfaces. In my spare time, my two dogs take me out for a walk.