Social Shopping: how social media can boost your brand’s sales
It is no secret that digital sales have been taking over in-person shopping for years, and the pandemic has clearly accelerated the process. The trend is obvious: purchasing habits are…
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2022 Trends: What’s next for digital and social media?
Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…
A new era for Google: information in social format
Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content? The content that captures our attention may vary depending on…
True Engagement: a new methodology to reconnect with your social audience
In a previous episode of Rebel Thinking we explained how at Good Rebels we have spotted a turning point in social media. We are not the first to identify the…
Why True Engagement is the future of social media
For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation and new digital audiences are just a few threats to…
Twitch, the new streaming television
The way we consume content is totally different from how we understood it just a while ago. Beyond the struggle between video, on-demand platforms, and TV (if you can call…
Social monitoring: Leveraging insights from digital conversations
Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…
Where’s the dilemma? Social Media is good for society
I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…
Coronavirus outbreak: Should brands flatten their curve on social media?
Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people quarantine at home amid the worst health crisis the world…
Seven things you need to know to stay ahead of the game in social and digital in 2020
We are faced with a radically new social paradigm. Consumers are getting smarter and demanding a higher level of experience. They want brands to treat them as individuals and not…
