It is no secret that digital sales have been taking over in-person shopping for years, and the pandemic has clearly accelerated the process. The trend is obvious: purchasing habits are…
Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…
Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content? The content that captures our attention may vary depending on…
In a previous episode of Rebel Thinking we explained how at Good Rebels we have spotted a turning point in social media. We are not the first to identify the…
For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation and new digital audiences are just a few threats to…
The way we consume content is totally different from how we understood it just a while ago. Beyond the struggle between video, on-demand platforms, and TV (if you can call…
Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…
I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…
Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people quarantine at home amid the worst health crisis the world…
We are faced with a radically new social paradigm. Consumers are getting smarter and demanding a higher level of experience. They want brands to treat them as individuals and not…
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