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How to fuse technology with creativity

Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible…
Creativity, Technology

The buying process is a travel network

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is…
eCommerce
A stack of trolleys, representing the move from physical stores to eCommerce and D2C Marketing

The rise of Direct-to-Consumer

The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.

eCommerce

Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…
Branding
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