ecommerce | Good Rebels

Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it

In recent years, we’ve witnessed a continuous evolution in the digital world regarding privacy and data protection. Between the institutional advances to protect users’ rights to know and decide on…

Aitor García

20 June 2022

Data & Analytics

Serving the digital B2B buyer in a post Covid world

Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on online content and B2B marketing with clients like Oracle, Sanitas…

Fernando Polo

19 April 2022

Digital Transformation

Why now is the time to migrate to Google Analytics 4

Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…

Eneko Vivanco

22 March 2022

Data & Analytics

Social Shopping: how social media can boost your brand’s sales

It is no secret that digital sales have been taking over in-person shopping for years, and the pandemic has clearly accelerated the process. The trend is obvious: purchasing habits are…

Regla López

19 January 2022

eCommerce, Social Media

Who are the real influencers? How close to consumer commerce is transforming brand advocacy

Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that created media furore and that everyone was talking about was…

GoodRebels

10 January 2022

eCommerce, Social Media, Trends

24 Hour Retail People: How close to consumer commerce has transformed our shopping habits

The buying journey has shifted and now we are buying all the time. Discover how you can create your digital storefront and get close to your consumer with #RebelThinking.

GoodRebels

16 December 2021

eCommerce

2022 Trends: What’s next for digital and social media?

Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…

Adrián Gastón

1 December 2021

Social Media, Marketing, Media & Advertising, Trends

That’s Entertainment: How gaming has disrupted the world of commerce

Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in Tokyo. Head down to the arcades and there’s a new…

GoodRebels

22 November 2021

eCommerce, Trends

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that the last 18 months has supercharged Close to Consumer Commerce…

GoodRebels

2 November 2021

eCommerce, Trends

The digital agenda of the CEO in a post-Covid world

This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…

Fernando Polo

15 February 2021

Digital Transformation, Management, Strategy, Trends

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Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it

Serving the digital B2B buyer in a post Covid world

Why now is the time to migrate to Google Analytics 4

24 Hour Retail People: How close to consumer commerce has transformed our shopping habits

That’s Entertainment: How gaming has disrupted the world of commerce

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

The digital agenda of the CEO in a post-Covid world

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