Welcome to the future of Social Customer Care: beyond Twitter replies
Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In fact, most users expect social media to be a connection…
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How a solid customer loyalty strategy can help you increase profit margins
Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to…
Social Customer Excellence starts with C
The internet is buzzing with talk of the latest chatbot and the growing presence of voice assistants. While the technology is indeed fascinating, what is even more relevant is how…
How to foster customer advocacy in the era of dark social
In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…
Data Driven Marketing: the DNA of customer orientated companies
As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to…
Digitization at the pharmacy: shoring up the patient journey
Changes in both the healthcare system and the consumer profile are leading the pharmacy towards an evolution from a small medicinal dispensary to a well-being center. New technologies and the…
How to enhance customer value through a differentiated experience
For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with…
Indicators for measuring and improving the customer experience
When we find ourselves confronted with the challenge of improving the experience of our clients, we must put the mechanisms that will most maximize their value into motion, differentiate our…
How to offer better customer service to your customers using Social CRM
Several studies have shown that the principal factor for customer loyalty to a brand is good service. This fact explains the great strategic importance that the quality of service and…
The omni-channel approach and its added value to customer service
The digital transformation process of businesses involves the creation of experiences across different communication channels, both online and offline, to provide added value for their customers. In this sense, the…
