At Good Rebels we love to challenge ourselves with fresh ideas and share what we discover. This is why we produce Rebel Thinking, a carefully considered selection of articles, think pieces and insights reports that identify and explain trends in business, marketing, innovation and technology.
The way in which users communicate today has changed greatly over the last few years. Closed and customized environments have become the main channel for the majority of users, replacing social media networks and other open channels. In this context, it is impossible for brands to access the advantages that social networks provide in terms of content distribution, advertising offers or traceability of public conversations. All these aspects are, a priority, difficult to carry out in an environment dominated by the users and with a high level of control on their part. To this should be added the current policies of many messaging applications, which do not consider the opening of services to brands.
There are few professions that are currently evolving as quickly as those related to the field of Marketing and Communication, we are working in an environment of disruption and rapid change, with an evermore demanding client and quickly changing habits. In this context, we have no choice but to develop an always on approach, and ensure that we’re constantly updating our knowledge and skills in disciplines such as analytics, measurement technologies, data flow modeling...etc. in short deepening the complex Data Driven Marketing environment.
Blockchain, whose origins are blended (and often blurred) with the cryptocurrency Bitcoin, is a disruptive technology with the potential to transform how goods and services are exchanged over the internet. Blockchain allows complex transactions to be carried out transparently and securely, on a distributed interaction model that ousts multiple established intermediaries, eradicating the control held by central authorities in traditional methods of digital transaction.
Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.